A large customer-base, heterogeneous systems, decentralized business processes, and high data volumes had made information analysis a highly complex task at Vodafone India. The country’s second largest telecom service provider needed a BI solution that could help it analyze the requirements of its more than 14 crore subscribers across its voice and data services.
Prior to BI, the company faced data latency issues in its data warehouse affecting the timely information reporting. The volume of data amounted to more than 11 lakh files per day. Gaining valuable insights from such a large data-set was another challenge.
Divergent needs from business introduced new challenges while delivering analytical CRM, customer value management (CVM) and operational KPI information reporting. Lastly, Vodafone needed a BI architecture that could support its next three years’ business road map so as to readily integrate new functions and services.
BI system at Vodafone India covers:
Benefits delivered by BI
- With InfoVision, Vodafone India has created a scalable architecture for BI which can integrate new functions and services such as 3G and ICR.
- IT governance, policy, processes and guidelines implemented in the data integration layer provides audit transparency into current business reporting and analytical channels related to CDR (call detail record) information needs.
- With BI, Vodafone has eliminated prepaid CDR information latency issues in data warehouse to enable timely reporting for business users.
- With the implementation of datamart and ETL along with BI, Vodafone India estimates to have already saved Rs 9.1 crore and expects and additional Rs 18.2 crore saving over the next two years.
This was first published in March 2012