Essar Steel uses BI to improve strategic decision making

BI Masterminds 2012

Essar Steel uses BI to improve strategic decision making

BI Masterminds 2012 Awards Rank: 8

Essar Steel wanted to bring efficiency and speed to its business processes across supply chain, production, stock transfer, and sales. As the company had a global footprint (Asia, Canada, Middle East, and USA), a broad business portfolio, and a wide network of 600 steel retail outlets in India, getting a bird’s eye view to spot trends and derive insights had become a challenge.

More on Essar Steel

Solving IT strategy conundrums

The business heads at Essar wanted to analyze buying patterns to reward the company’s loyal steel customers on a regular basis, thus creating the need for business intelligence software. The company found it a complex affair to manually integrate data from variety of existing source systems like JDA, i2, SAP ECC and other legacy platforms. Essar Steel realized that BI could give a common platform that would help it stage, integrate, and present information to its users for their all information needs.

Solution implemented: 

  • SAP Business Warehouse
  • Business Objects
  • Enterprise Portal offered by SAP.

BI system at Essar Steel covers:

  • Analytics
  • Dashboards
  • Online analytical processing
  • Querying and reporting

Used by:

  • Top management
  • Finance and accounts
  • Manufacturing / production
  • Sales teams

Benefits delivered by BI:

  • With implementation of BI, Essar Steel achieved consistency in KPI definitions organization-wide.
  • Comprehensive dashboards to monitor and measure performance facilitated timely and strategic decisions.
  • Reduced time and resources required for data preparation resulted in reduction in TCO for MIS teams at Essar.
  • One version of truth created a single and reliable reference for reviews by the management teams.
  • The intuitive reporting layer of the BI platform helped the users at Essar Steel become self sufficient on reporting.

>>Read detailed case study


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This was first published in March 2012